Marketing campaign management | IT Integrator «Ramax»

Marketing campaign management

business tasks
  • Maximizing income from the customer base
  • Maintenance of contacts with customers
  • Retention of customers and prevention of customer attrition
Marketing campaign management includes several key stages:
  • Development of the customer strategy, including preliminary analysis of the customer base and identification of opportunities for addressing the customer segments identified
  • Elaboration of a marketing activities plan aimed at different customer base segments through various channels
  • Preparation of metrics to assess campaign efficiency
  • Operational management of marketing campaigns
  • Optimizing customers’ business processes for more efficient campaigns
  • Marketing campaign automation
implementation effect
  • Boosting the response to regular marketing campaigns by 20-30% (our record is a tenfold response increase)
  • A reduction in customer attrition by 5-10%
  • Customer satisfaction growth by 2-3%
Completed projects
  • Automated system for management of marketing activities for JSC “FPK”

    History of success

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